Welcome to Conduit™
Welcome to Conduit—a new blog devoted to the discipline of employee motivation. It is published by MADISON Performance Group and is written for business executives interested in the subject of non-cash incentives strategies.
Our ambition is to provide you with news, editorial content, tips, and techniques that spark dialogue and debate while promoting deeper learning surrounding the role of alternative compensation. Our hope is that Conduit becomes your resource for intelligence, knowledge and insight.
Why Conduit now?
We have noticed a shifting in non-cash incentive utilization. No longer the tool of choice for sales and product marketing managers alone, executives from all organizational disciplines are beginning to utilize non-cash as a way to meet their evolving business agendas.
And why not? In the hyper- competitive and increasingly flat world that we all do business is, the strategic needs of corporate managers are intertwined and inherently symbiotic.
In a knowledge-based economy, C-level executives are coming to realize that a firm’s competitive advantage rests with the attitudes and behaviors of its people. Employee engagement, return on employee, customer equity and other intangible attributes are the new focus of market valuators.
Until now there was no single destination to get the insight you need to stay on top emerging trends and make educated and informed decisions that may impact your business. For executives that want access to information without the hype, Conduit is designed to be your connection.
Conduit™ is a web-based blog devoted to the science and discipline of motivation. It is published by MADISON Performance Group.
